robin
we make the good things happen
Where PR,
Brand Power,
and Pop Culture
meet
Welcome to Robin, the Zurich-based PR agency with a global pulse. Nestled in Switzerland’s financial and creative hub, we redefine Public Relations by seamlessly bridging Brand Power, Pop Culture, and Strategic Vision.
We’re not just about press releases; we’re about creating buzz and impactful campaigns that transcend industries and borders. We put your brand where it needs to be: leading the conversation, ahead of trends, and driving results.
About
Globally fluent and culturally connected, Samira Kaelin is more than a PR trailblazer. With over 15 years of experience in high-stakes marketing and public relations, she has mastered the art of elevating brands, empowering leaders, and amplifying creative voices at the highest level. Multilingual and always ahead of the curve, she has cultivated an international network of influential industry leaders, tastemakers and visionaries.
With a proven track record of orchestrating high-impact global campaigns and launches, Samira possesses a unique ability of bridging people, cultural trends, and innovative ideas. Whether on stage, in the boardroom, or behind the scenes, Samira is the go-to strategist for those who want to elevate their influence and make their mark.
As the former Head of Global PR, Events, and Sports at SWATCH, Samira played a pivotal role in the viral success of the MoonSwatch phenomenon—the revolutionary fusion of Swatch and OMEGA that redefined the watch industry and became a global sensation. Her expertise with top global brands began with Universal Music, Calvin Klein Watches + Jewelry, Hamilton Watches, and La Prairie. From representing clients at the prestigious World Economic Forum in Davos to curating unforgettable cultural experiences at the world’s most renowned music festivals, Samira’s influence crosses borders and industries. She has collaborated with iconic institutions like MoMA New York, Centre Pompidou Paris, Red Bull Air Races, Open Air Frauenfeld, Midem Cannes, Primavera Sound Barcelona, and the Cannes Film Festival.
PR isn’t just about headlines—it’s about heart, hustle, and making brands unforgettable. Whether it’s a campaign, a collaboration, or a conversation, with Robin, I aim to create something extraordinary.
What we do
Robin is uniquely versatile, with genuine expertise across luxury, music, festival culture, arts, tech and sports.
We work with established brands, start-ups, corporates, and senior leaders to uncover and resolve their PR challenges.
Public Relations + Enhanced Storytelling:
We craft powerful narratives and innovative PR campaigns that spark genuine connections and build unshakable loyalty, ensuring your audience stays engaged for the long haul.
- Media Relations
- Influencer + Ambassador Engagement
- Crisis Communication
- Immersive Brand Events
- Global Reach, Tailored Impact
Partnering with traditional media and multi-channel digital disruptors to ensure your message secures impactful coverage on a national and international level.
We connect you with tastemakers and talents who align with your brand’s vision and engage with your clients in meaningful ways.
In challenging times, we turn setbacks into comebacks. Our crisis communication expertise protects your reputation and ensures strategic damage control.
Designing and delivering memorable experiences that captivate and engage.
With access to an international network of experts, we assemble the perfect team for your unique needs.
Music, Arts + Pop Culture
We unlock the power of pop culture to amplify your brand, bridging the gap between corporate precision and creative energy. We don’t just follow culture – we create it.
We build authentic, high-value collaborations between brands, ambassadors, and events.
We craft creative strategies to drive innovation and reach your corporate goals.
Leadership Coaching + Image Management
PR isn’t just about the company—it’s about the face of a brand. From media training to keynote preparation, we coach C-suite executives and entrepreneurs to lead with confidence and turn any moment into a mic-drop opportunity.
We help you lead with purpose, impact, and empathy. Our coaching includes:
- Personal Branding: Build a strong, authentic reputation that sets you apart.
- Media Training: Master effective communication and handle any audience or media challenge with clarity and poise.
- One-to-One Support: Tailored coaching to boost confidence and navigate workplace dynamics.
Our roundtables provide the insights and tools you need to succeed:
- Gen Z Mentoring: We mentor rising talent, empowering them to confidently tackle challenges, seize opportunities, and bridge the gap with seasoned leaders.
- Expat Community Coaching: Customised programmes to help international professionals adjust, integrate, and thrive in new multicultural and professional environments within Switzerland.
Industries
we excel in
Industries we excel in
Whether you’re launching a sustainable fashion line, rolling out groundbreaking tech, or elevating a luxury experience, we have the insight and network to make it a success.
Luxury + Lifestyle
Music, Festivals + Arts
Sports
Tech, Startups + Innovation
Clients
Teamwork makes the dream work
HeadsQuarter
High Peak Festival
ISA
Home of Blockchain
Tellfilm
Swing Kitchen
Parva Consulting
HWZ